Get More From Sport is a new education campaign targeted to parents of children 12 and under.
A big issue right now for the sport sector is early sportspecialization. We see new studies every week about how this has been eroding participation, increasing drop-out rates, stifling fundamental movement skills, and hurting the reputation of sport – to list a few. Yet most parents aren’t aware.
Today we’re launching Get More From Sport, an education campaign targeted to parents of children 12 and under. As you will see from the Fan page on the microsite www.getmorefromsport.ca, this campaign is already gathering terrific momentum.